Case Study: Brian's Place achieves increased foot traffic and faster sell-outs with EZ Texting

How the Chef and Owner of Brian’s Place Tripled Sales with SMS Marketing

Brian's Place, a Spanish & Italian fusion restaurant, faced the common small-business challenge of juggling day-to-day operations while learning effective marketing. Owner Brian Alvarez tested different tactics and found text marketing—branded as a VIP program—was the best way to engage customers quickly and personally.

Using EZ Texting, Brian sends targeted coupons, MMS photos of his "Catch of the Week," and event reminders. The campaign drives midweek traffic with $5-off offers that see 40–70 redemptions weekly, helps the catch sell out three times faster after photo messages, and boosts attendance and ongoing customer engagement.

Brian's Place

Brian Alvarez

Owner