EZ Texting
27 Case Studies
A EZ Texting Case Study
UAS Properties, founded in 2001 to develop and renovate affordable housing in Chicago, manages over 800 rental units and fields more than 150 renter inquiries a day. The firm needed a faster, lower‑cost way to handle time‑sensitive communications for rent collections and leasing leads, as personal calls and mail were becoming impractical and expensive.
UAS implemented EZ Texting with CRM-driven workflows: automated rent-collection texts go out on the 5th with a quick-pay option, and opt‑in SMS alerts are sent to qualified prospects for up to 60 days. The result: immediate spikes in interest after listing blasts (phones ring for at least 30 minutes), annual savings of about $140,000 by avoiding an internal collection agency, and texting costs of less than $100/month—making SMS central to their operations.
Atukwe Newell
Senior Principal