Case Study: Five Tier achieves 95% customer reach in under 3 minutes and 10x ROI with EZ Texting

How Five Tier, Inc. Connects with 95% of End Customers in Less than 3 Minutes

Five Tier, a New York City–based Connected Media platform, helps clients grow through trackable media placements and sale/retention optimization. They struggled to reach end customers quickly—email overload left messages unread and slowed conversions—so they needed a faster, more reliable way to connect and capture intent.

By partnering with EZ Texting, Five Tier implemented SMS campaigns, Keywords, and API-driven workflows to capture direct responses and enrich customer data at scale. The result was immediate lift in engagement and conversions—95% of texts read within 3 minutes—driving a 10x ROI on text campaigns and in some cases a 67% reduction in cost per lead while delivering more timely, qualified leads.

Five Tier

Frank O'Brien

Founder & CEO