Case Study: Auction Broadcasting Company increases attendance and sales while cutting marketing costs with EZ Texting

How an Auto Auction House Boosted Profits in a Competitive Field

Auction Broadcasting Company (ABC) is an independently owned auto auction operator with multiple U.S. locations that helps dealers, manufacturers, finance companies and lessors remarket and liquidate used vehicles (23 locations, ~7K online bidders, 1,200+ units weekly). Facing dated telemarketing and fax-based outreach, Atlanta Marketing Director Jackie Calvert needed a faster, cost-effective way to attract 5–7 buyers from roughly 3,300 nearby dealers and make ABC more competitive at its twice-weekly auctions.

Calvert uploaded opted-in contacts into EZ Texting, segmented lists for independents and franchises, and sent targeted SMS/MMS blasts with vehicle counts, photos, promotions and alerts while tracking delivery and link engagement. The campaign drove higher attendance and sales, improved 1:1 buyer responsiveness and retention, and cut time and marketing costs previously spent on inefficient methods.

Auction Broadcasting Company