Case Study: Couch Tomato Café achieves 70 extra orders and $1,050+ in extra sales with EZ Texting

How a Single SMS Promotion Generated This Cafe Over $1K in Sales

Couch Tomato Café is a family-style takeout and delivery restaurant in Philadelphia that offers wraps, dips, gourmet pizzas and catering. Owner Craig Mosmen had tried many marketing channels over six years and favored trackable promotions like coupon books, so he sought a similarly measurable way to reach customers and turned to SMS marketing.

Mosmen collected opt-in cell numbers via paper forms and at the point of sale, uploaded about 5,000 contacts to EZ Texting, and sent a welcome message plus occasional specials. A seven-day, SMS-only offer drove an estimated 70 extra orders on one Friday alone—roughly $1,050 in incremental sales at an average $15 ticket—and prompted plans for monthly exclusive text offers; he also uses the platform for fast, reliable staff communications.

Couch Tomato Cafe

Craig Mosmen

Owner