Case Study: Big Brother Big Sister Foundation increases donations and saves $200K with EZ Texting

How a Nonprofit Saved Over $200K in Overhead and Bolstered Donations

Big Brother Big Sister Foundation (BBBSF) depends on community donations to fund youth mentorship programs but faced low engagement and inefficient logistics. With email open rates under 20% and fragmented communications causing last-minute scheduling, the foundation needed a leaner way to mobilize donors and reduce pickup costs.

BBBSF implemented EZ Texting and a simple keyword ("PICKUP") so donors could easily schedule item pickups, allowing staff to pre-plan driver routes and cut administrative work. The result: far higher engagement (text open rates are about 6× email), increased donation volume, an estimated $200K saved in 2019, faster conversion of items to cash, and more resources for children in need.

Big Brother Big Sister Foundation

Steven Beck

Executive Director