Case Study: Bonneville Environmental Foundation achieves restoration of 16.5 million gallons of water with EZ Texting

How a Nonprofit Conserved 32M Gallons of Water with One Keyword Text Campaign

The Bonneville Environmental Foundation (BEF) is a nonprofit focused on water restoration, renewable energy, and carbon work. After a successful “Change the Course” awareness campaign tied to pledges to reduce water use, BEF needed an easy, affordable way for one staff member to generate and manage individual pledges so the program could continue and scale with new partners.

BEF implemented EZ Texting, creating sponsor-specific keywords and using a short code so people could pledge by texting from their phones; the platform’s simplicity and customizable plans fit their nonprofit budget. One airport/airline campaign drove 16,500 texts and restored 16,500,000 gallons of water, and the tool has enabled BEF to add partners and restore millions of gallons across North America.

Bonneville Environmental Foundation

Sarah

Bonneville Environmental Foundation