Case Study: Let's Eat! achieves higher same-day meal sales with EZ Texting

How a Meal Preparation Franchise Used SMS Coupons to Boost Profits

Let’s Eat!, an Atlanta-based meal-assembly shop that blends grocery and restaurant service, struggled with limited refrigerated space and lost walk-in sales when fresh, ready-to-eat meals ran out. Owner Jeff Shumas needed a fast, reliable way to notify customers each afternoon about the 3–5 dinner options available that evening so he could sell more same-day meals without overbuilding inventory.

He launched a text-marketing “Dinner Tonight” program using EZ Texting—renting the LETSEAT keyword, promoting opt-in via an eBlast, and sending short SMS updates Tue–Sat around 4 p.m. Customers receive up to five messages weekly listing daily specials; redemption is tracked with a 5% coupon. The program increased walk-in traffic and repeat customers, allowed Shumas to assemble extra meals confidently, and produced measurable sales tied directly to the texting campaign.

Let's Eat

Jeff Shumas

Owner