Case Study: Think Idea Studio achieves a $500,000 win for Searcy with EZ Texting

How a Marketing Agency Helped the Small Town of Searcy Win $500K

Think Idea Studio, a small marketing agency in Searcy, Arkansas, partnered with EZ Texting to tackle a high-stakes challenge: help their town win a nationwide vote to earn a $500,000 investment and a spot on Hulu’s Small Business Revolution. With just over 20,000 residents, Searcy needed broad, repeat engagement from voters across the country to secure the win.

The team used EZ Texting’s bulk messaging to send daily reminders with a direct voting link, making it easy for supporters to vote once per day during the contest. The text campaign, paired with social and email efforts, boosted engagement, delivered measurable results, and helped Searcy win the $500,000 prize and a Main Street revitalization led by industry experts.

Think Idea Studio

Mat Faulkner

Searcy Resident and Owner