Case Study: Lee & Associates increases lead volume and closes 16 deals with EZ Texting

How a Leading Real Estate Firm Increased Sales Over a Million Dollars

Lee & Associates, the nation’s largest broker-owned commercial real estate services firm, faced declining call volume as prospective tenants grew tired of lengthy phone inquiries and demanded instant, on‑their‑terms access to property information. Traditional "For Lease" signs weren’t converting as buyers preferred quick digital responses over waiting for callbacks.

Working with EZ Texting, Lee & Associates text‑enabled their office landlines and assigned unique keywords to each property so prospects could text for photos, pricing, and square footage; incoming texts also automatically categorized leads by building type, price point, and location. The campaign boosted lead volume and close rates, resulting in 16 new deals and several million dollars in incremental revenue while enabling more targeted outbound marketing.

Lee & Associates

Brian McCoy

Principal