Case Study: Jostens achieves higher student turnout and postage savings with EZ Texting

How a Leading Memorabilia Supplier Struck Gold with Young Customers

Jostens, a longtime provider of yearbooks, class rings and graduation products to high schools, faced rising postage costs and poor response rates from direct mail and home phone calls. With many incorrect addresses and phone numbers, the company needed a more reliable, cost-effective way to remind students about appointments, deadlines and payments.

Jostens adopted EZ Texting, having reps collect opt-in numbers with “diploma cards” and schedule brief reminder texts (sent late afternoon) ahead of school visits. The program was easy to implement, boosted student turnout and engagement, enabled two-way contact, reduced or eliminated direct mail, and saved offices—Rick’s team alone—over $1,000 in postage while improving communication effectiveness at a fraction of the prior cost.

Jostens

Rick Morton

Sales Rep