Case Study: Fidelis Freight ramps up driver recruiting and retention with EZ Texting

How a Freight Company Bucked Trends to Recruit and Retain Diminishing Workforce

Fidelis Freight, a Jacksonville-based transportation and logistics company, faced mounting difficulty recruiting and retaining long-haul truck drivers amid a national shortfall and high turnover. Recruiting manager Haley Lanigan found traditional channels like LinkedIn and email increasingly time-consuming and insufficient as hiring targets and demand fluctuated, creating a need for a faster, more efficient way to reach mobile drivers.

Haley implemented EZ Texting to build a mobile subscriber list of past contractors and prospects and send targeted texts about industry trends and weekly per-mile pay. The easy-to-use platform integrated with existing systems and delivered high engagement with minimal opt-outs, driving quicker applications, faster hires, and improved capacity to meet partner needs.

Fidelis Freight

Haley Lanigan

Recruiting Manager