Case Study: Lowe's reengages 50% of dead leads and closes $97K with EZ Texting

How a Big-Box Home Improvement Retailer Sales Manager Drove Up $97K in New Sales

EZTexting helped a Market Sales Manager at a national home improvement retailer (Lowe’s) tackle a common sales problem: many warm leads went silent and traditional outreach (email and phone) had low response rates. The manager needed a low-cost, scalable way to reengage “dead” prospects without diverting sales resources.

He implemented automated MMS/text campaigns through EZTexting—personalized, low-pressure messages with time-limited promotions that invited direct replies. The result: over 50% of recontacted leads engaged, $97K in new business closed, and a 6% lift in sales conversion rate within one month.

Lowe's

Robert Love

Market Sales Manager