Case Study: Maharishi University boosts lead quality and volume with EZ Rankings

Maharishi University boosts low-volume leads and quality traffic with EZ Rankings

Maharishi University, a provider of quality education and placement services in Lucknow, was facing significant challenges with low lead volume and a lack of quality traffic for their PPC campaigns. To address these problems, they partnered with the vendor EZ Rankings for their PPC services.

EZ Rankings implemented a comprehensive PPC solution that involved segregating keywords for ad-copies, utilizing different keyword match types, and regularly updating ad-copies and extensions. They also performed proper bid adjustments. This strategy successfully increased interaction rates, drove more relevant traffic, and ultimately improved the volume of quality leads for Maharishi University.