Case Study: Geneva School of Diplomacy & International Relations improves lead quality and interaction rates with EZ Rankings PPC

Geneva School of Diplomacy & International Relations boosts low-volume leads and traffic quality with EZ Rankings

The Geneva School of Diplomacy & International Relations, a small and exclusive university institute, was facing challenges with low lead volume, a lack of quality traffic and leads, and a low interaction rate on its PPC campaigns. To address these issues, the school partnered with the vendor EZ Rankings for their PPC management services.

EZ Rankings implemented a solution that involved segregating keywords for ad copies, utilizing different keyword match types, and regularly updating ad copies and extensions. They also performed proper bid adjustments. This strategy successfully increased the interaction rate and drove more relevant, quality traffic to the client's campaigns, ultimately increasing the number of leads for the Geneva School of Diplomacy & International Relations.

Geneva School of Diplomacy & International Relations