Case Study: Geneva School of Diplomacy and International Relations improves lead quality with EZ Rankings

Geneva School of Diplomacy and International Relations boosts leads and interaction with EZ Rankings

The Geneva School of Diplomacy and International Relations, a small and exclusive university institute, faced challenges with low lead volume, a lack of quality traffic and leads, and a low interaction rate on its ads. They enlisted the services of EZ Rankings to address these PPC (Pay-Per-Click) advertising problems.

EZ Rankings implemented a targeted PPC strategy which included segregating keywords for ad copies, using appropriate keyword match types, and regularly updating ad copies and extensions. They also performed bid adjustments to optimize performance. These actions by EZ Rankings successfully increased interaction rates, drove more relevant traffic, and ultimately generated a higher volume of quality leads for the client.

Geneva School of Diplomacy and International Relations