Case Study: National Autism Resources boosts holiday PPC performance with EYStudios

National Autism Resources boosts ROAS 1049% with EYStudios

National Autism Resources, an online provider of tools for individuals on the autism spectrum, faced challenges with its generic paid digital marketing strategy, particularly missing seasonal opportunities during the holiday gift-buying period. EYStudios was engaged for its PPC expertise to address this blind spot and navigate Google Shopping restrictions on certain therapeutic products.

EYStudios implemented a targeted PPC strategy based on search data, creating Google Search and Shopping campaigns segmented by child age brackets. This solution led to significant growth over the previous holiday season, including a 76% increase in PPC-generated revenue and a 1049% return on ad spend. By following the data, EYStudios successfully transformed a historically slow period into a major revenue opportunity for the customer.

National Autism Resources