Case Study: Politix increases loyalty sign-ups by 60% with eyos retail

Politix increases loyalty membership by 60%

Politix, the Australian menswear brand, wanted a consistent customer experience across online and offline channels while capturing shopper information in-store without adding friction to the sales process. To solve this, it worked with eyos retail and used eyos in all stores to collect validated customer data through a simple in-store data capture form and customer look-up function, with no EPOS integration, IT development, or new hardware required.

eyos retail connected in-store customer and transaction data in real time to Politix’s Salesforce CRM, helping the brand close the loop on the buyer journey across channels. The result was a 60% increase in loyalty sign-ups in the first year, continued growth of 15–20% year over year for the next three years, a 12% increase in sales from returning customers, and a 164% higher visit frequency for members versus non-members.

Politix

Andrea Hill

Digital Manager