Case Study: Supercell boosts Clash Royale installs and retention with Eyestorm Creative

Supercell boosts Clash Royale installs by 72.7% with Eyestorm Creative

Supercell partnered with Eyestorm Creative to create marketing campaigns for their game Clash Royale. The challenge was to drive user acquisition, engagement, and retention to help the game maintain its position as a top title on the Google Play and App Store platforms.

Eyestorm Creative developed a wide array of innovative marketing assets, including live-action videos, gameplay footage, and interactive ads, which were tailored for numerous digital platforms and over 19 languages. Through a data-driven approach and optimization with platform partners, Eyestorm helped increase Clash Royale installs by 72.7% during a key campaign period and created some of the most-viewed content on the game's YouTube channel. This highly successful campaign was recognized with multiple industry awards.

Supercell