Case Study: Travel Alberta drives website visits with Eyereturn Marketing

Travel Alberta - Customer Case Study

Travel Alberta worked with Eyereturn Marketing to promote Alberta’s sights and sounds through digital advertising and drive more visitors to its website. The challenge was to attract travel intenders and encourage them to visit TravelAlberta.com to build and plan their vacation.

Eyereturn Marketing used its robust DMP to identify and target audiences likely to travel, combining human and machine optimization with conversions as the main KPI. The campaign used auto optimization, verification technology, SmartTAGs, real-time results analysis, fraud detection, and detailed reporting, and Eyereturn Marketing delivered a 14% conversion rate, 2x better performance than competitors, and 2x more conversions than other DSPs or networks.

Travel Alberta