Case Study: Save the Children boosts awareness and donations with Eyereturn Marketing

Save the Children - Customer Case Study

Save the Children partnered with Eyereturn Marketing to raise awareness of the charity and drive more donations from both current and prospective supporters. The organization needed a way to reach new audiences likely to engage with its mission while improving the performance of its fundraising efforts.

Eyereturn Marketing identified high-value donor personas from Save the Children’s existing database and used social media marketing with in-platform targeting, interest categories, and engagement-based segments, then extended the campaign into standard display across desktop, tablet, and mobile. The campaign delivered more than 5 million impressions, with over 80% unique impressions, while generating strong engagement with the landing page and leading to higher conversions and donations.

Save the Children