Case Study: Diem Cannabis boosts new customer acquisition with EyeRate

How Diem Cannabis empowered their team to make their brand stand out and new customers stand in

Diem Cannabis, a dispensary operating in competitive Oregon and Massachusetts markets, faced the challenge of expensive marketing and difficult new customer acquisition amidst high industry employee turnover. They partnered with the vendor EyeRate to address these problems.

EyeRate provided a solution that shifted marketing focus to employee-driven customer feedback and incentives. This strategy empowered Diem's team, leading to a 35.3% increase in new customers, a 20% weekly sales growth, and a 12.5% overall revenue lift. Their Google review rating also rose from 4.6 to 4.8, helping them achieve the #2 spot in local search results.

Diem Cannabis

John DiNovella

VP of Operations