Case Study: Tinuiti improves form conversions with EyeQuant

Tinuiti boosts form completions by 56% with EyeQuant

Tinuiti, one of the largest independent digital marketing agencies in the US, faced the challenge of making confident design decisions for its clients' landing pages. The team struggled with endless subjective debates during design reviews, which wasted time and risked wasting the entire media budget behind underperforming pages. They needed an objective way to predict what users would notice without waiting for lengthy user testing.

The solution was implementing EyeQuant, an AI-powered visual analytics tool. EyeQuant provided immediate attention and perception maps, allowing Tinuiti to move from intuition to evidence-based decisions. This eliminated subjectivity, settled internal debates, and secured client buy-in. For a specific pest control client, this data-driven approach led to an 8% lift in phone call volume and a 56% increase in form completions.

Tinuiti