Case Study: Liberty London boosts conversion and revenue with EyeQuant

Liberty London lifts conversion 7% with EyeQuant

Liberty London was struggling with its ecommerce performance, particularly because users could not easily find the website's search bar. To address this challenge, the retailer engaged Journey Further, who utilized EyeQuant's predictive analytics and EyeQuant Inspect tool to gain instant insights into design performance.

Using EyeQuant, the team was able to test and validate a new, more conventional navigation design before launch. This solution significantly improved the visibility of the search function. The redesign led to a 7% uplift in conversion, a 15% increase in average revenue per user, and generated an additional £4 million in incremental annual revenue for Liberty London.

Liberty London