Case Study: GreatPixel achieves data-driven UX and winning pitches with EyeQuant

GreatPixel turned to EyeQuant to set them apart from the competition

GreatPixel, an Italian UX and neuromarketing agency, wanted to help brands move beyond basic behavior data and better understand why customers react the way they do. To do that, they looked for a credible way to bring science into their design process and reduce subjectivity when optimizing websites, apps, and advertising, using EyeQuant’s design analysis tools.

Using EyeQuant, GreatPixel added quantitative visual and emotional scores, including the Regions of Interest feature, to evaluate designs before launch and support pitch presentations without tracking scripts or code. EyeQuant helped GreatPixel improve confidence in design decisions, uncover conversion opportunities faster, and stand out from competitors—contributing to wins with major brands like Armani, L’Oréal, Valentino, Kiko Cosmetics, and SEA Milan Airports.

GreatPixel

Giovanni Pola

Chief Executive Officer