Case Study: Global Creative Agency wins pitches and improves design decisions with EyeQuant

Global Creative Agency reviews 900 creative pieces in 3 months with EyeQuant

EyeQuant worked with a global creative agency that was looking to infuse human-centered data and insights into its design process for a major worldwide manufacturer client. The agency needed a way to predict design performance and support its creative recommendations with objective data.

Using EyeQuant's AI-powered analytic platform, the agency was able to quickly generate eye-tracking predictions and attention maps for its designs. This allowed three analysts to review over 900 pieces of creative in just three months, leading to actionable improvements and more confident, data-driven client discussions. EyeQuant provided the agency with neuroscientific data that helped win pitches and focus design hierarchy discussions on content that would drive business impact.