Case Study: Epson improves ad visibility and attention insights with EyeQuant

Epson increased sales by using Design Metrics to drive 10% more clicks on the “buy now” button.

Epson worked with EyeQuant to improve the effectiveness of its Epson Clearance Center landing page. The challenge was understanding what visitors would notice or miss in the first few seconds, and whether the page’s key offer was being communicated clearly.

Using EyeQuant’s design metrics, including a perception map and attention map, Epson tested the original design against three variants to see which layout best highlighted the most important content. EyeQuant identified the winning version, helping Epson spotlight the right areas and improve visibility of critical messaging, though no specific numeric lift was provided in the case study.

Epson