Case Study: Epson improves category page clarity and boosts clicks with EyeQuant

Epson boosts clicks by over 20% with EyeQuant

The customer, Epson, faced a challenge on its eCommerce website where a product category page presented too much content, leading to a high cognitive load for users. Epson's team was running A/B tests and turned to the vendor, EyeQuant, for an insights tool to help run smarter design tests.

EyeQuant provided analysis that led to a new, de-cluttered page design with a clear visual hierarchy. This solution achieved a 68-point improvement in EyeQuant's clarity score. The results included over 20% more clicks to product and category pages, and over 10% more clicks on "buy now" buttons.

Epson