Case Study: Enel Energia boosts CTA visibility and conversion with EyeQuant

Enel Energia boosts button visibility by 132% with EyeQuant

Enel Energia, Italy's leading energy company, worked with their agency GreatPixel and the vendor EyeQuant to improve a low-performing product page. Their challenge was to increase customer awareness of a new deal, improve the click-through rate, and ultimately drive conversion rates beyond the existing 15%.

Using EyeQuant's AI-powered analysis, the team identified that the call-to-action buttons were virtually invisible. They iterated on designs with EyeQuant to create a new layout that increased button visibility by 132%. This solution led to a 31% increase in conversion rate, a result that made the client extremely happy and was subsequently replicated across their entire website.

Enel Energia