Case Study: Big Rock achieves data-driven UX and higher pitch success with EyeQuant

Big Rock used EyeQuant to increase website conversion rates by 27%

Big Rock turned to EyeQuant to help bring science into its design and decision-making process. As a UX and neuromarketing-focused business, the customer needed a more reliable way to understand how users would react to websites, apps, and ads, beyond the limits of traditional data and subjective opinions.

Using EyeQuant’s design scoring and Regions of Interest features, Big Rock was able to evaluate creative concepts before launch, remove bias from design reviews, and present evidence-based recommendations to clients and prospects. EyeQuant helped improve confidence in design choices, speed up problem detection, and strengthen pitch presentations, contributing to better optimization and more successful win rates.

Big Rock

Charlie Bevan

Chief Executive Officer