Case Study: Big Rock achieves a 27% increase in conversion rates with EyeQuant

Big Rock boosts conversion 27% with EyeQuant

Big Rock, a digital performance agency, faced the challenge of needing to improve its client EyeQuant's own underperforming website, which had an outdated value proposition and technical issues. To add greater value for its clients, Big Rock utilized the EyeQuant product to predict design performance.

Using EyeQuant's AI-powered analysis, Big Rock's design team compared design variants to benchmark which best captured attention. This provided quantifiable scores that sped up the sign-off process and ensured the new designs were superior to both the old ones and competitor designs. EyeQuant helped Big Rock deliver a 27% increase in conversion rates for the client, with the design's clarity score improving by 17 points.

Big Rock