Case Study: YouGov helps audio streaming brand boost brand equity with Eyeota audiences

YouGov boosts brand consideration by 9% with Eyeota

The customer, YouGov, an audio entertainment platform, faced the challenge of gaining a deeper understanding of its brand perception across key metrics including brand consideration, adoption, and core attributes. To address this, they partnered with the vendor Eyeota.

Eyeota implemented a solution using its proprietary data modelling methodology to transform custom YouGov survey data into addressable audience segments. This approach yielded significant positive results for the brand, including a 9% increase in brand consideration, a 4% increase in brand adoption, and an 8% increase in core brand attributes versus the benchmark.

YouGov