Case Study: RDA Research enhances digital targeting reach with Eyeota

RDA Research brings 87% of offline IDs online with Eyeota

RDA Research, an Australian market research brand, wanted to activate its unique consumer data for digital targeting. They required a data onboarding partner to make this data available for addressable advertising and chose Eyeota to implement a solution.

Eyeota onboarded and activated RDA Research's data using its proprietary geobased matching technology. This solution transformed the data into consumer cohorts for targeting across digital channels. As a result, Eyeota successfully brought over 87% of the client's offline IDs into the digital world, significantly enhancing audience reach and targeting precision for advertisers.

RDA Research