Case Study: Neutronian achieves lower cost per acquisition for B2B telco advertisers with Eyeota segments

Neutronian drives 89% lower CPA with Eyeota

The customer, Neutronian, faced the challenge of proving that high-quality, privacy-safe data could also deliver superior performance for its clients, a priority for agencies and advertisers. To address this, Neutronian partnered with the vendor Eyeota, utilizing its Neutronian-certified audience segments to demonstrate that effective data could also be privacy-compliant.

Eyeota implemented a solution by collaborating with a programmatic partner to test its certified segments against non-certified ones in a series of campaigns. The results showed that the Eyeota segments drove higher engagement and were significantly more efficient, achieving an 89% lower cost per acquisition of $0.55 compared to $5.00 for non-certified segments, conclusively proving that Eyeota's data delivers both quality and performance.

Neutronian