Case Study: Luxury Cruise Travel Brand Achieves Strong Brand Lift with Eyeota Audiences on CTV

Jakala boosts brand favourability to 50% with Eyeota on CTV

The customer, Jakala, worked with vendor Eyeota to address a challenge faced by their client, a luxury cruise travel brand. The brand needed to effectively connect with high-net-worth individuals who showed an intent to travel and engage with premium experiences.

Eyeota implemented a solution using its off-the-shelf high-net-worth audience segments. These custom audiences were activated on Connected TV through The Trade Desk, which successfully aligned the travel brand's messaging with affluent viewers. The results significantly exceeded benchmarks, with ad recall reaching 1.48%, brand awareness at 2.88%, and brand favourability achieving 50%.

Jakala