Case Study: Brand’s Ad Agency boosts luxury EV ad recall with Eyeota audience targeting

Eyeota’s Segments Accelerate Brand Lift and Awareness by 81% for Luxury Auto Brand Campaign on Facebook

The luxury automaker's ad agency faced the challenge of generating interest for a new electric vehicle among high-net worth individuals and auto intenders. They turned to vendor Eyeota to build a specialized audience profile for this targeted campaign.

Eyeota worked with the ad agency to create a custom audience profile using its own income and socio-demographic data, combined with an Experian Worldview segment. This solution, when deployed on Facebook, achieved an 81%+ lift in ad recall compared to Facebook's native targeting. The campaign also provided valuable insights, revealing high engagement with specific age groups and a 90%+ potential brand uplift among a female audience.