Case Study: International Bank Achieves 89% Lower Cost Per Lead with Eyeota

Eyeota Helps International Bank Successfully Engage High-Net Worth Individuals Across Digital Channels While Reducing Cost Per Lead by 89%

An international bank sought to drive traffic to a new product website for high-net-worth individuals but struggled to acquire high-quality leads. The bank turned to Eyeota to help them build a custom audience segment for their programmatic advertising campaigns to better target this demographic.

Eyeota developed a custom audience profile based on the online behaviors of high-net-worth individuals, refining it with their data partner, ShareThis. The bank then used this profile for campaigns on Google and Facebook. The Eyeota solution dramatically reduced the cost per lead by 89% on Google and lowered the cost per landing page view from a benchmark of $10.77 to just $0.75, a 93% reduction and a significant increase in high-quality traffic.