Case Study: a global financial services company cuts cost per landing page view by 78% with Eyeota

Eyeota helps Global Financial Services Firm More Than Double Their Campaign Click-Through Rate and Reduce Cost Per Landing Page View by 78%

A global financial services company sought to target consumers in-market for auto loans, who their research identified as early tech adopters. Their challenge was to increase campaign reach while keeping costs low. They partnered with their media agency and the vendor, Eyeota, to address this.

Eyeota provided a targeted audience profile of early tech adopters and electronics shoppers for the campaign, which was activated on Google DV360. This solution helped the financial services firm more than double its click-through rate to 0.48% and achieve a dramatic 78% reduction in its cost per landing page view. The successful outcome led the client to extend the campaign and plan for its repetition, underscoring the value delivered by Eyeota.