Case Study: a home appliance manufacturer boosts CTR by 33% with Eyeota

Eyeota Helps Appliance Brand Refresh their Campaign Strategy and Boost CTR by 33%

A home appliance manufacturer was using the same programmatic targeting strategy for some time and needed to reinvigorate their campaigns and improve performance. The brand partnered with Eyeota to utilize its audience data solutions to address this challenge.

Eyeota helped the brand build a specialized audience segment from its vast data library, targeting prospects interested in cooking and baking who also intended to purchase a dishwasher. This new custom segment was activated across programmatic channels. The campaigns using Eyeota's data drove a 33% increase in click-through rates, a 30% decrease in CPM, and a 35% decrease in cost per click.