Case Study: a large auto brand improves Facebook in-market targeting with Eyeota

Eyeota Creates Enriched First-Party Data Strategy to to Help Auto Brand Find In-Market Consumers on Facebook

Eyeota partnered with a large auto brand that was struggling to effectively target in-market consumers on Facebook for its new SUV launch. The brand's previous campaigns, which relied solely on Facebook's native user targeting, had proven ineffective at identifying users with actual purchase intent.

The solution involved Eyeota enriching the auto brand's first-party data with its own audience segments to build a custom profile of SUV intenders. This enriched targeting strategy was tested against Facebook's native solution in a series of video campaigns. The campaign using Eyeota's data significantly outperformed the others, achieving a 33% view rate, a 4% click-through rate, and a lower cost per click of $0.75, demonstrating the measurable impact of its approach.