Case Study: IBM achieves lower CPEV and stronger video campaign performance with Eyeota and Eightbar

Eightbar lowers Cost-Per-Engaged-Visit by 46% with Eyeota

The customer, Eightbar, an agency working for IBM, faced the challenge of identifying the most effective audience targeting to drive performance for their client's video campaign. To solve this, they worked with the vendor Eyeota and utilized their B2B Predictive Audiences product.

Eyeota implemented its B2B Predictive Audiences solution, which significantly outperformed all other targeting tactics. The results showed a substantially lower Cost-Per-Engaged-Visit, including a 46% improvement over competitive behavioral audiences and a 23% improvement over competitive contextual audiences in Q1. This solution was crucial to maintaining strong campaign performance and increasing quarter-over-quarter ROI for IBM.

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