Case Study: IBM achieves stronger video campaign performance with Eyeota and Eightbar

B2B Predictive Audiences Drive Video Campaign Performance for IBM

The customer, Eightbar, was challenged by its client IBM to find the most effective audience targeting solution to improve video campaign performance. To address this, they turned to the vendor Eyeota and utilized their B2B Predictive Audiences, powered by privacy-forward contextual data.

Eyeota's solution significantly outperformed all other targeting tactics across two consecutive quarters. The B2B Predictive Audiences achieved a Cost-Per-Engaged-Visit that was 46% lower than a competitive behavioral audience and 23% lower than a competitive contextual segment in Q1. Their strong performance continued in Q2, proving crucial to maintaining efficient campaign results for the client.

Eightbar

Erin Greenberg

Manager Programmatic