Case Study: YouGov achieves stronger brand metrics with Eyeota custom research-based audiences

Audio Entertainment Platform Increases Brand Equity on Digital Channels with Custom Research-Based Audiences

a global audio streaming brand partnered with Eyeota and YouGov to address its challenge of understanding and improving its brand perception. The brand aimed to gain deeper insight into three key areas: brand consideration, brand adoption, and core brand attributes.

Eyeota implemented a solution using YouGov's custom survey data to create modeled, lookalike audience segments. These privacy-compliant audiences were activated in the brand's digital marketing platform, which led to measurable improvements: a 9% increase in brand consideration, a 4% increase in brand adoption, and an 8% increase in positive perception of core brand attributes.

YouGov