Case Study: The Tire & Rim Association achieves a secure, scalable digital foundation with Eyemg

The Tire & Rim Association (TRA) modernizes its website and Extranets with Eyemg, centralizing content across 2 member audiences

The Tire & Rim Association (TRA) required a modern digital platform to replace its outdated website and member Extranets. Its legacy systems relied on shared credentials and manual processes, which were inefficient and insecure for its role as a global standards body. TRA partnered with vendor Eyemg for a comprehensive web development and design solution to address these challenges.

Eyemg delivered a secure, intuitive, and compliant digital ecosystem built on WordPress. The solution included individual user accounts, two-factor authentication, streamlined payment workflows, and an integrated voting system. This redesign provided TRA with a scalable and secure foundation that reduced administrative overhead and better supports its standards-setting mission for future growth.

The Tire & Rim Association (tra)