Case Study: Z Energy achieves a unified digital path to purchase with Eyemagnet

Z Energy - Customer Case Study

Z Energy, New Zealand's largest fuel retailer, faced the challenge of modernizing its outdated and limited digital signage network across 117 sites. Their previous system lacked real-time capabilities, provided no end-to-end visibility leading to blank screens, and could not support their ambitious vision for a unified "Digital Path to Purchase" experience. They partnered with Eyemagnet to serve as the content command center for a complex network refresh that included both new greenfield sites and challenging retrofits of existing locations.

Eyemagnet implemented its Content Management System to provide a single pane of glass for managing the entire nationwide network of in-store, forecourt, and street-side displays. The solution delivered crucial end-to-end visibility to prevent outages, enterprise-grade security, and the ability to seamlessly manage both new and retrofitted sites from one interface. This allowed a single Z Energy resource to control the entire network, with Eyemagnet's software-first approach dramatically reducing installation times from days to just a few hours.

Z Energy