Case Study: Westpac transforms its flagship branch facade into a single digital canvas with Eyemagnet

Westpac - Customer Case Study

Eyemagnet partnered with Westpac New Zealand to address the challenges presented by the bank's aging digital signage at its flagship Queen Street branch. After 11 years, the original 1080p technology had become difficult to maintain and was limited by legacy software, which required complex workarounds to create a cohesive visual experience across the multiple screens on the building's facade.

The solution involved a complete refit with over 100 state-of-the-art 4K digital panels, driven by Eyemagnet's cloud-based CMS software. This created a single, seamless digital canvas that dramatically improved visual fidelity and brand impact. The project, which required close coordination with architects and engineers, successfully transformed the branch entrance into a spectacular visual statement, eliminating the need for media players and simplifying content management for Westpac's marketing team.

Westpac