Case Study: TVItaly boosts ROAS by 668% with EyeLevel.ai

TVItaly - Customer Case Study

TVItaly, an Italian live TV streaming subscription service, wanted to capitalize on increased home streaming during the coronavirus quarantine by expanding sales from its Facebook marketing campaigns. To do so, the company looked for a way to better engage leads and move more prospects toward a purchase.

EyeLevel.ai added click-to-automated-chat to TVItaly’s paid Facebook campaigns, giving prospects the choice to click to call or click to chat. With 80% preferring chat, the team was able to answer questions, build relationships, and route leads to sales conversations when ready, resulting in a 668% increase in ROAs, from 2.5x to 16.7x, and 20% of MQLs closed.

TVItaly