Case Study: Newton Baby achieves 375% ROAS with EyeLevel.ai

Newton Baby - Customer Case Study

Newton Baby, a direct-to-consumer baby crib mattress company, needed a better way to identify and engage expecting parents online as they planned nursery purchases over a long consideration cycle of about six weeks. They partnered with EyeLevel.ai to improve targeting and move potential customers toward purchase more effectively.

Using the EyeLevel.ai platform, Newton Baby created automated conversations to segment prospects by purchase considerations and buying readiness, then re-engage them with personalized content through existing digital ad campaigns. The approach delivered a 375% return on ad spend, and 18% of EyeLevel.ai-referred customers made additional purchases later, contributing to a 150% higher lifetime value versus average.

Newton Baby