Case Study: The Odyssey Trust powers a unified destination platform with Eyekiller

The Odyssey Trust powers The O2 Belfast with Eyekiller and 85% mobile-first UX

The Odyssey Trust, operator of Northern Ireland's largest entertainment venue, partnered with Eyekiller to evolve their arena-focused website into a complete destination platform under the new O2 Belfast brand. The challenge was to unify the arena, the Belfast Giants hockey team, food and drink venues, and other attractions into a single, cohesive online experience while preserving existing ticketing performance and SEO value.

Eyekiller implemented a mobile-first, WCAG-compliant website using Craft CMS, providing the customer with full editorial control. The solution included seamless CRM integration and was hosted in a high-availability cloud environment. Eyekiller's work opened new commercial pathways through premium experiences and O2 Priority pre-sales, creating a foundation for future growth across the campus.

The Odyssey Trust