Case Study: Three Ireland creates an innovative omnichannel lifestyle store experience with eyefactive touchscreen solutions

Three Ireland Develops New Lifestyle Store Concept

Three Ireland was evolving from a classic mobile retail company into a digital lifestyle brand. Their challenge was to create an innovative omni-channel customer experience that combined the personal touch of in-store shopping with the features of online browsing. To achieve this, they partnered with interactive digital signage specialist eyefactive to implement a comprehensive touchscreen solution across their retail stores.

The solution from eyefactive incorporated their touchscreen app platform and interactive software on over 500 devices, including touch tables, tablets, and digital displays. The key application was a "Shopping Assistant" that served as a virtual retail consultant, providing product information and enabling self-checkout. The results included the transformation of all 60 Three Ireland stores into modern centers of excellence by the end of 2023, with the goal of improving customer loyalty and increasing long-term sales.

Three Ireland